In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.
Asics has been developing sports shoes for more than 50 years. But our principles haven’t changed.
Everything Asics undertakes at our research and development center in Kobe, Japan is developed on the basis of scientific work with the intensive cooperation of male and female athletes. And with a very clear objective:
Producing innovative sports product solutions and technologies to help athletes achieve their goals.
Our company name is an acronym for the Latin phrase “Anima Sana In Corpore Sano”, meaning “Sound Mind In A Sound Body”. This phrase has shaped our destiny. It is the echo of our consistency, our innovation, our commitment to quality and our originality.
